Headline analyzer5/16/2023 ![]() ![]() The test: can headline analyzers accurately predict winning headlines? I compared A/B test results to the scores given by headline optimizers to see how accurate tools like CoSchedule headline optimizer are.įor each headline, I compared the score of the control to the score of the winning variation in order to see whether headline analyzers were able to correctly predict which headline will perform better. ![]() This is based on research from the 70s and on the idea that more emotional headlines perform better. The Emotional Marketing Value Headline Analyzer looks for emotional words in your headline and gives it a score showing how emotional it is. In addition to context words, the blog title analyzer also looks for positive and negative sentiments and passive words like “guess”, “almost” or “doubt” and offers tips to improve your headline (mention a celebrity, increase headline length.) Advanced Marketing Institute EMV headline analyzer The idea is that using context words like “everyday”, “considering” or “secrets” will make your headlines more noticeable and drive more shares and traffic to your articles. ShareThrough headline analyzer looks for context words based on a study showing that readers are likely to be more interested in your message if you use one (or several) of 1,072 of the context words that exist in the English language. It then gives the headline a score, offers tips to improve it, and gives you useful information such as whether your headline is too long or too short. There are lots of headline analyzers I could have used for the test but I decided to focus on the 3 most popular ones since they are the ones you are most likely to use.įor the A/B test, I chose Thrive Headline Optimizer, a popular WordPress plugin.īefore showing you the results of the test, let’s take a look at the 3 headline analyzers I tested! CoSchedule Headline AnalyzerĬoSchedule headline analyzer looks at word balance (common, uncommon words, power words, emotional words…), keywords and overall sentiment (positive, negative). Is the highest-performing headline according to the A/B test also the headline with the highest score? In order to see whether headline analyzers could accurately predict how well a headline will perform, I took the results of 23 headline A/B tests I ran on my blog French Together and answered a simple question: Conclusion The 3 popular headline analyzers I tested: ![]()
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